# How to Get Your Accounting Firm Recommended by ChatGPT (2026)

By Keshav Rao, 2026-11-09. Source: https://atris.ai/blog/how-to-get-your-accounting-firm-recommended-by-chatgpt

To get your accounting firm recommended by ChatGPT, make your credentials,
specialties and fees easy to find on the sites it reads. ChatGPT searches the
web and names the firms those pages describe best. For a CPA, that means
listings in your state society, QuickBooks and Xero directories, plus pages on
your site that say who you serve and what it costs.

## What customers ask ChatGPT

- "Who is a good CPA for a small LLC in Seattle?"
- "How much does a CPA charge to file taxes for a freelancer in Atlanta?"
- "Should I hire a CPA or an enrolled agent for an IRS notice in
  Philadelphia?"
- "Which accountant in Phoenix does QuickBooks bookkeeping for restaurants?"
- "Is there a CPA in Minneapolis who handles rental properties and multi-state
  returns?"

## Where ChatGPT looks for accountants

Accounting questions turn on credentials and software, so sources mix
licensing bodies and vendor directories.

- Google Business Profile.
- Your state CPA society's find-a-CPA directory, where it offers one.
- AICPA, and CPAverify, the national license lookup.
- QuickBooks ProAdvisor and Xero advisor directories.
- The IRS directory of federal tax return preparers with credentials.
- The National Association of Enrolled Agents directory.

## The steps

**One. Check the door, then register with Bing.** Look in robots.txt for any
rule that blocks OAI-SearchBot, the crawler behind ChatGPT search. Client
portal and security tools sometimes block public pages too. Then add the site
to Bing Webmaster Tools, submit a sitemap, and claim Bing Places. ChatGPT's
search uses Bing as one of its sources.

**Two. Match your credentials everywhere.** Use your firm name exactly as your
state board of accountancy lists it. Give each person the right title, CPA,
enrolled agent or bookkeeper, because ChatGPT repeats what you write. Keep
name, address and phone identical across every directory.

**Three. Publish one page per client question.** Write "What does a CPA charge
to file taxes for a freelancer?" and give real starting prices for personal
returns, S corporation returns and monthly bookkeeping. Say what is included
and which states you file in. Add a page for each client type, such as
restaurants or rental owners, and one on IRS notices.

**Four. Earn reviews honestly.** Ask clients for a Google review once the
return or close is done. Never name a client or share numbers without written
consent. Mentions come from your state society, chambers of commerce and
software communities where you answer questions.

**Five. Check ChatGPT monthly.** With search on, ask the five questions above
for your city, twice each. Note which firms and sources appear. Tax questions
peak in winter, so add a check in January.

## Doing it for you

Atris checks what ChatGPT says about your firm, shows you which firms it names
instead of you, and writes and publishes the answer pages, for $700 a month
after a free check at [atris.ai/aeo/check](/aeo/check). You can do every step
above yourself for free. For the basics that apply to any business, read [the
general guide](/blog/how-to-get-your-business-recommended-by-chatgpt).

## Questions

**How long does it take?**
Weeks to months. Pages on your site can be read within days, but directory
listings and reviews take longer. No one can guarantee that ChatGPT will name
you.

**Does it matter whether I say CPA or enrolled agent?**
Yes. They are different credentials, and ChatGPT repeats the label you use.
State exactly what each person holds.

**Should I publish my fees?**
Publish starting prices or ranges for the work you do most. A page with no
numbers gives ChatGPT nothing to quote.