# How to Get Recommended by ChatGPT as a Real Estate Agent (2026)

By Keshav Rao, 2026-11-09. Source: https://atris.ai/blog/how-to-get-your-real-estate-business-recommended-by-chatgpt

To get recommended by ChatGPT as a real estate agent, build complete profiles
on the portals it reads and publish pages about the neighborhoods and clients
you actually serve. ChatGPT searches the web and names the agents those pages
describe best. For agents, that means Zillow, Realtor.com and Homes.com
profiles, your brokerage page, and your own site.

## What customers ask ChatGPT

- "Who is the best real estate agent for first-time buyers in Raleigh?"
- "Which agent sells condos in Miami Beach?"
- "How much does a listing agent charge in Phoenix?"
- "Is there a realtor in Seattle who speaks Mandarin and knows Bellevue?"
- "Who can help sell an inherited house in Boise?"

## Where ChatGPT looks for agents

Agent searches pull from home portals, brokerage pages and license records.

- Zillow agent profiles: reviews and recent sales.
- Realtor.com agent profiles.
- Homes.com agent profiles.
- Google Business Profile and Bing Places.
- Your brokerage's agent page.
- Your local Realtor association's member directory.
- Your state real estate commission's license lookup.

## The steps

**One. Allow the crawler and register with Bing.** Agent site templates from
lead vendors often block bots. Check robots.txt for rules against
OAI-SearchBot, the crawler for ChatGPT search. Add your site to Bing Webmaster
Tools, submit a sitemap, and claim Bing Places. ChatGPT's search uses Bing as one of its
sources. If your site lives on your brokerage's domain, ask them to confirm the
same.

**Two. Match every portal profile.** Use the same name, photo, phone, license
number and brokerage on Zillow, Realtor.com, Homes.com, Google and your
brokerage page. List neighborhoods, ZIP codes, property types, languages and
real designations such as ABR or CRS. Add recent sales you closed.

**Three. Publish one page per neighborhood and question.** For each
neighborhood you work, give real price bands, home types and school districts.
Answer "Who is the best agent for first-time buyers in Raleigh?" by describing
your process. Add a page on how you charge: your listing fee and how buyer
representation agreements work with you.

**Four. Earn reviews honestly.** Ask each client for a Zillow review and a
Google review after closing, and reply to all. Never post reviews for
yourself. Mentions come from neighborhood associations, local news quotes, and
lenders and attorneys who refer you.

**Five. Check ChatGPT monthly.** With search on, ask the five questions above
for your area, twice each. See which agents and portals appear. If one agent
keeps appearing, study what their profile has that yours lacks.

## Doing it for you

Atris checks what ChatGPT says about your business, shows you which agents it
names instead of you, and writes and publishes the answer pages, for $700 a
month after a free check at [atris.ai/aeo/check](/aeo/check). You can do every
step above yourself for free. For the basics that apply to any business, read
[the general guide](/blog/how-to-get-your-business-recommended-by-chatgpt).

## Questions

**How long does it take?**
Weeks to months. Your own pages can be read within days, but portal reviews
and rankings build slowly. Nothing guarantees that ChatGPT will name you.

**Should I list my commission?**
Explain how you charge and what you do for it. Fees are negotiable, so
describe your usual arrangement and what changes it. Never state a rate you do
not offer.

**Do I need a page for each neighborhood?**
For each one you truly work, yes. Use facts you can stand behind, and skip
generic filler any agent could paste.