# How to Get Your Roofing Company Recommended by ChatGPT (2026)

By Keshav Rao, 2026-11-09. Source: https://atris.ai/blog/how-to-get-your-roofing-company-recommended-by-chatgpt

To get your roofing company recommended by ChatGPT, publish proof a stranger
can check: your insurance, manufacturer certifications and prices. ChatGPT
searches the web and names the roofers those pages describe best. For roofers,
that means Google and Angi profiles, shingle maker contractor locators, and a
page on your site for each roof job and claim question.

## What customers ask ChatGPT

- "How much does a new roof cost for a 2,000 square foot house in Tampa?"
- "Who is the best roofer in Dallas after hail damage?"
- "Is there a roofing contractor in Denver who works with insurance claims?"
- "Metal roof or shingles, and who installs both in Nashville?"
- "Who can tarp a leaking roof today in Charlotte?"

## Where ChatGPT looks for roofers

Roofing has more third-party proof than most trades.

- Google Business Profile and Bing Places.
- Angi, Thumbtack, Better Business Bureau and Nextdoor.
- Shingle maker contractor lists: GAF, Owens Corning Preferred Contractors and
  CertainTeed SELECT ShingleMaster.
- The NRCA contractor locator, if you are a member.
- Your state contractor license lookup, in states that license roofers.

## The steps

**One. Allow OAI-SearchBot and get into Bing.** Check robots.txt for rules
against OAI-SearchBot, the crawler used by ChatGPT search. Then add the site
to Bing Webmaster Tools, submit a sitemap, and claim Bing Places. ChatGPT's
search uses Bing as one of its sources.

**Two. Match profiles and certifications.** Put your license number on the
site where your state requires one. Say what insurance you carry, general
liability and workers' compensation, and offer a certificate on request. List
the certification level your shingle maker shows for you, no higher. Keep the
manufacturer warranty and your workmanship warranty separate.

**Three. Publish one page per roof question.** Write "How much does a new roof
cost in Tampa?" with a price per square (100 square feet) by material, and
what it includes: tear-off, underlayment, flashing, permit and cleanup. Add
pages for hail and wind claims, metal roofs, leak repair and emergency
tarping. Explain how you work with adjusters without promising approval.

**Four. Earn reviews honestly.** Ask for a review once the job passes
inspection. Answer complaints with a plain account and a phone number.
Out-of-town storm crews make owners wary, so state your local address and
years in business. Never buy reviews.

**Five. Check ChatGPT monthly.** With search on, ask the five questions above
for your area, twice each. Note who is named and which sites are cited. Check
again after a major storm, when new questions arrive at once.

## Doing it for you

Atris checks what ChatGPT says about your company, shows you which roofers it
names instead of you, and writes and publishes the answer pages, for $700 a
month after a free check at [atris.ai/aeo/check](/aeo/check). You can do every
step above yourself for free. For the basics that apply to any business, read
[the general guide](/blog/how-to-get-your-business-recommended-by-chatgpt).

## Questions

**How long does it take?**
Weeks to months. Pages on your site can be read within days, but reviews and
rankings take longer. Nothing can guarantee that ChatGPT will name you.

**Should I show a price per square?**
Yes, as a range by material, with what is included. Without numbers, ChatGPT
has nothing of yours to quote and may repeat a competitor's.

**Do shingle maker certifications help?**
They give you a public page that names you, your city and your level. List
only what you have earned, since the maker checks.