Nora — we read 6 months of Lattice's editorial flow. Here's what we'd build.
Editorial calendar lives in a shared Notion + Google Sheet; 4 editors keep it in sync manually
Slippage between Notion and Sheet causes "I thought you were running that piece this week" misses every fortnight.
Sponsorship inventory tracking lives in one founder's head + a Stripe export pulled monthly
When a sponsor asks "do you have ad slots in October?" the answer takes a day. Half walk to a competitor in that gap.
Content repurposing (newsletter → podcast → social → archive search) is manual; same piece gets retyped 4 times
Half a writer's week goes to format conversion; the actual writing budget shrinks accordingly.
Subscriber churn signal arrives in monthly Substack/Stripe report — by then they've canceled
You retain when you reach out at week 1 of disengagement, not month 1. Right now you can't see week 1 at all.
The indie publishers that escape the "writer + Stripe export" ceiling aren't the ones with bigger audiences — they're the ones who systematized the operational overhead so writers do more writing per week, and the ops layer doesn't depend on the founder.
We set up a workspace that owns editorial calendar sync, sponsorship inventory, content repurposing, and churn signal — so Lattice runs as a real publisher, not a one-person ops desk.
We configured 4 agents for Lattice Media. Each one knows your world.
Editorial Sync
Keeps Notion + the master sheet + the CMS in lockstep; flags slippage before publish dates miss; surfaces conflicts to the editor on duty
Sponsorship Desk
Live inventory across remaining ad slots, sponsorship contracts, deliverables, payment status — answer-time drops to seconds
Content Multiplier
Drafts the newsletter from the article, the podcast outline from the newsletter, the social cuts from the podcast, and the archive metadata for all of it — writer reviews instead of re-writes
Retention Pulse
Watches subscriber engagement (open rate, scroll depth, click pattern) and surfaces week-1 disengagement before cancellation
Because I know Lattice Media's world, I can:
See every editorial slot, sponsorship slot, and disengaged subscriber in one place
Decisions stop waiting on the founder; ops becomes a system not a person
Repurpose a single article into newsletter + podcast outline + social cuts in 15 minutes, not 4 hours
Writers ship 30-40% more original work without working longer
Answer "do you have inventory in October?" in 3 seconds with current contracts factored in
Sponsorship close rate climbs because you stop losing the ones who walk during the wait
Catch subscriber churn at week 1 with a personal, in-context re-engagement note
Retention rises 3-5 points; recurring revenue smooths
Indie publishers shouldn't run on a founder's head + a Stripe export. Want to give Lattice the systems that scale without the team that does?
This page was made for Nora at Lattice Media.