Alex — we looked at how North Star's sales team runs. Here's what we'd build for you.
Your AEs spend ~40% of their week on manual lead research before the first call
You hired closers. They're doing analyst work.
Inbound leads from your ungated pricing page wait 19+ hours for first response
By then most have already booked a demo with a competitor.
Your CRM has 4,200 stale contacts with no last-activity date in 90+ days
Half your "pipeline" is fiction. Forecasts built on it miss every quarter.
Outbound personalization is a Slack-and-Notion ritual: research, draft, copy-paste, send, log
Every rep reinvents the workflow. Volume caps at the rep's patience.
The Series A SaaS companies that hit $5M ARR without doubling headcount are the ones that automated the boring 70% of the rep workflow — not the ones with better closers.
We built a workspace that owns the boring 70%, so your AEs are on calls instead of in tabs.
We configured 4 agents for North Star. Each one knows your world.
Lead Researcher
Pulls company news, hiring signals, and stack data the moment a lead enters your CRM — before the AE picks it up
First-Touch Drafter
Drafts a personalized outreach email per inbound, citing real research, in under 90 seconds
CRM Janitor
Flags stale contacts, dedupes, fills missing fields, and proposes a triage list every Monday
Pipeline Pulse
Watches every deal for stalls, drops, and renegotiation signals — pings the AE before the customer disengages
Because I know North Star's world, I can:
Cut inbound first-response time from 19 hours to under 5 minutes
You win the demos competitors lose to silence
Hand every AE a daily-prepped call list with research already done
Your AEs run 2x more meetings without working longer
Surface every CRM contact gone cold, with a one-click revive draft
You stop forecasting against ghost pipeline
Generate outbound sequences keyed to the prospect's actual situation, not a template
Reply rates climb because the message reads like a human wrote it
You don't need more reps. You need less of the work between calls. Want to see the boring 70% disappear?
This page was made for Alex at North Star.