Made for Hana

Hana — we sat with how Still Water runs a Tuesday. Here's what we'd build for your team.

Keep scrolling — this won't take long.
What we found

Class no-show rate is ~12% on weeknights, 22% in January when memberships peak

You're paying instructors for chairs that won't fill — and waitlists turn away members who would have showed.

Member churn signal arrives in MindBody's monthly report — by then they've already been gone 3 weeks

You retain by reaching out at week-1, not week-4 of disengagement. The window passes silently.

Instructor scheduling for 30 teachers across 4 locations runs through one studio manager + a shared calendar

When a sub is needed, it's a 9pm Slack scramble. Mistakes mean classes get cancelled morning-of.

Welcome flow for new members is a single auto-email and then nothing for 6 weeks

New members who don't book a second class within 2 weeks have a 70% churn rate. You're not catching them in time.

This caught our eye
The studios that hold members past month three aren't the ones with the cheapest unlimited — they're the ones where the studio knows the member's name, knows their last class, and reaches out exactly when interest dips.

We set up a workspace that watches every member's rhythm, fills classes intelligently, and frees your studio managers from late-night substitution chases.

What we built

We configured 4 agents for Still Water Yoga. Each one knows your world.

Class Filler

Watches reserved-but-might-not-show signals (no check-in 30min prior, weather, member history); auto-promotes from waitlist before the class starts

Retention Sentinel

Surfaces members at week-1 of disengagement (skipped 2+ usual classes), drafts a personal "how have you been" note for the studio lead

Sub Coordinator

When an instructor calls out, surfaces qualified subs ranked by availability + past coverage + commute, sends offers, confirms in <15 min

Welcome Coach

Personalized 6-week onboarding journey: welcomes to first class, suggests second class based on first attended, nudges before the 2-week churn cliff

What this means

Because I know Still Water Yoga's world, I can:

Cut no-show rate from 12-22% to under 6% by promoting waitlists in real time

Instructors teach full rooms; members who wanted in actually get in

Catch member disengagement at week 1, not week 4

Re-engage 30% of would-be churns; recurring revenue smooths

Fill an instructor sub in 15 minutes from anywhere, not at 9pm via Slack

Studio managers reclaim evenings; near-zero last-minute cancellations

Convert new-member-to-second-class rate from 30% to 65%

Long-term retention rises because the second class is the predictor

Your studio managers became yoga teachers, not ops coordinators. Want to give them their evenings back?

See It in Action

This page was made for Hana at Still Water Yoga.

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